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Field Mapping Basics

Understanding Field Mapping

Field mapping ensures your product data matches the requirements of each marketplace or channel where you sell.

Why Field Mapping Matters

  • Different marketplaces use different field names
  • Required fields vary by channel
  • Data formats may need transformation

Creating Field Mappings

  1. Navigate to your feed
  2. Click "Mapping"
  3. For each marketplace field:
    • Select source field from dropdown
    • Or use custom value
    • Apply transformations if needed

Common Mapping Scenarios

Google Shopping


title → g:title
description → g:description  
price → g:price
image_link → g:image_link

Facebook Commerce


title → title
body_html → description
price → price
images[0] → image_link

Advanced Mapping

  • Concatenation: Combine multiple fields
  • Conditional Values: Use different values based on conditions
  • Transformations: Apply functions to modify data